"WA - most of us are aware of your background in MI retail, which for me at least, gives your opinions some weight. So why do you have to be that guy that says "Since my opinion is based on fact, and your opinion is different than mine, yours must be based on a personal agenda?" Can't you just admit that a differing opinion could be equally valid"?
Of course Franke's opinion is valid from one perspective. My industry experience is from the perspective of selling to the retailers--not working in the retail stores. I think I recall that Franke's experience is mostly from the perspective of working in the retail end of the business. We each have our own agendas. My agenda is based on 30 years of dealing with "experts" and non-experts telling me how badly the state of our industry is and how bad my company is. Well, some companies did fail. I worked for one of those great companies that failed despite anything we tried to do to prevent it ...ARP Instruments. Then, I made a 27 year career of working for an industry giant that always had to deal with the nay-sayers predicting our demise while, at the same time, wishing that they could carry our products in their own stores. It was amazing how the retailer in a town, who was the biggest critic of of our products, became enthralled with us when they were offered the opportunity to carry our products in their store. So, my agenda is that the industry needs the big chains to attract first time buyers who are pulled in by their massive advertising campaigns. The industry also needs the neighborhood independent store that can provide lessons, sell the accessories, do minor repairs, and provide other services that the mega stores do not provide. Some specialty stores that feature used and vintage gear, or only left-handed guitars, etc. have customer bases that extend far beyond the city where they are located. Some of these specialty shops could be more profitable if they closed their shop, and concentrated on online sales that are already their mainstay. The big hole in the retail part of the industry is where the former "we used to be the big guys in town" dealers once dominated. Just this month, the last of the former "big guys" in Houston is closing down after being in business for over 60 years. My agenda is for the combined efforts of manufacturers and retailers to sell as much musical gear as they can.
Edited by W&A Player, 13 December 2017 - 08:30 AM.