Posted 28 December 2008 - 02:09 AM
Posted 28 December 2008 - 06:47 AM
Posted 28 December 2008 - 08:21 AM
Posted 28 December 2008 - 10:11 AM
Regarding Ludwigs marketing...they always manage to screw things up like this. For instance, they recently released the mother of all drums, the holy grail, if you will...the Legacy line and you would think that their advertising would be focused on letting the whole world know that the highly prized 3-ply shells with solid maple reinforcement hoops are once again available (a dream come true for many of us), but it wasn't. Hardly a few ads featuring sizes and finishes that didn't appeal to most vintage buffs...totally missing the boat...AGAIN! Forget about the fancy graphics, show us some cool tubs with some hi-res detailed pictures. The recent Matt Sorum Ludwig ad comes to mind where it doesn't even have a good picture of him behind his kit. The graphics are so mangled and then you have this little nothing picture of his BDP Classic Maple kit that you have to strain your eyes to try to make out what you are looking at. What are they thinking?
Ok, so I haven't taken into consideration marketing budgets, but still, there are better, more organized ways of doing things than what Ludwig generally shows us. They make great sounding drums! I have a Legacy kit in the Rose Copper Sparkle in 24, 13, 16, 18 that is just stunning to play and hear. These drums are the real deal and they sound better (to my ears) than just about anything I have owned, played, or heard. They are that good! They generate an outstanding amount of low end OOMPH, but still have a crystal clear top end, making them easy to tune. Along with their Classic Maple drums, that just sound terrific, and their metal snare drums, Ludwig should be owning the drum market once again. And, while they are doing better than in years past, unfortunately, they are not owning the drum market and I think that it is mostly due to the failure of their marketing. They don't know how to market their drums. That said, this past year, I purchased 3 Ludwig kits (1 Legacy, 2 Vistalites!) with plans to order another Legacy kit in the exotic sunburst Bubinga finish that we got a glimpse of at NAMM. YEAH, I love Ludwig drums!
P.S. Regarding the Alex Van Halen ad...Notice that the snare drum behind Alex's kit ISN'T his new signature drum! It is a matching snare to that drum set. Ok, so it is a new drum...come up with a new picture with THAT drum being played by Alex and do it right! Create some real interest and tantalize your audience. I am certain that they would sell more drums. Yeah, I am picking on Ludwig. But honestly, I think they make the best sounding drums at any price. God bless Ludwig Drums!
Posted 28 December 2008 - 10:14 AM
Posted 28 December 2008 - 10:52 AM
Yeah, DEFINITELY need a PIC!!
So it's all rosewood and not rosewood veneer? Sounds like something I could be interested. Anyone have a picture since it's vacant from Ludwig's site?
Most respect the badge, but all fear the drum.
Posted 29 December 2008 - 12:31 AM
It's supposed to be 15 plies of Honduran Rosewood, not a veneer. I imagine even the street price will be up there as a result. I think only 100 will be made; it's an anniversary product, so the ad said.
Ludwig has not officially released the drum yet - I think it's supposed to be revealed at Winter NAMM. After that, I expect to see a lot more promotion.
Posted 29 December 2008 - 06:46 AM
It's supposed to be 15 plies of Honduran Rosewood, not a veneer.
Plies ... Ludwig actually made a steambent snare drum a few years ago, and, if I am not mistaken, Pearl makes a stave. 15 plies is a lot of glue, which renders moot the wood species from which the shell is made.
Posted 29 December 2008 - 09:34 AM
The reason you don't/won't see any pics of Alex with his new snare is that they are'nt doing anything! The seem to go into hibernation and only come out when a tour happens. Alex especially seems to disappear. I guess they need to wait for Ed to get married and Wolfie to finish school!
Posted 29 December 2008 - 10:11 AM
Posted 29 December 2008 - 12:22 PM
Posted 29 December 2008 - 12:29 PM
I have a snare drum veneered in it. The builder said that finishing it was the most time consuming wood he ever tackled. Here is a shot that does not do it justice:
Posted 29 December 2008 - 01:24 PM
The Ludwig Makassar snare.... would look absolutely droolable on a Ludwig kit. *sigh*
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