Sabian rebrand

Discussion in 'Cymbal Talk' started by gutenberg, Jan 24, 2019.

  1. gutenberg

    gutenberg DFO Veteran

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    Screen Shot 2019-01-24 at 8.39.20 AM.png Screen Shot 2019-01-24 at 8.37.02 AM.png IMG_4240.jpg
     
    Last edited: Jan 24, 2019
  2. dtk

    dtk DFO Master

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    the moment when everything went sideways (well..the logo anyway)....I don't think this is the innovation I was looking for.
     
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  3. Ely

    Ely Very well Known Member

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    I don't hate it, but I don't like it either... But that's pretty much my opinion on all things Sabian.
     
  4. dustjacket

    dustjacket Very well Known Member

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    Very 90's Mountain Dew, frozen pizza feeling. Not a fan.
     
  5. 1up2dn

    1up2dn DFO Veteran

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    not a fan of the new logo, but i get why they're doing it....however I do like the new aax with the dense hammering....like a machine hammered HHX??....can't wait to here them
     
  6. OldeEnglishD

    OldeEnglishD Active Member

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    What is the point? If they want to attract a younger crowd they can do a different series/brand but don't make the main line look hideous.
     
  7. Johnny D

    Johnny D Very well Known Member

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    I'm at NAMM and just read the press release in the UpBeat Daily. It was the first time I saw the new logo and as someone who was a fierce competitor of Sabian's for 24 years, I actually like the new logo. It's a huge improvement over the old logo. It's smaller and less busy. Not a fan of the new branding, though... It looks forced and contrived like some of the older branding of my former company. My guess is they'll continue to tweak the new branding. But I give them a thumbs up on the logo.
     
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  8. gutenberg

    gutenberg DFO Veteran

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    Seems to me the rebrand is all geared towards a particular market segment. For my tastes, it's too "thrashy". But as long as it's on the bottom only and I don't have to look at it while I'm playing, I'm ok with it. ;-)
     
  9. ThomFloor

    ThomFloor Well-Known Member

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    Does a logo affect the sound of cymbals? No. All's well then.
    I like the new logo but saw no reason to change. At some level logo's are art, subject to varying tastes..
    Now we'll have an evolutionary history of Sabian logos, like we did for Paiste inks, and Zildjian stamps.
     
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  10. JDA

    JDA DFO Master

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    now in thin , medium and heavy that's some simplification which is a welcome thing I don't know how it's applied just yet but got to stay ahead or fall behind I think they know what they're doing
     
  11. Neal Pert

    Neal Pert Very well Known Member

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    They can have most of the past. We'll take the 90s skater aesthetic combined with the ol' Nazi SS "S" shape for our first letter.

    Do we really want to imply that most people don't like our cymbals? Yeah, let's go with that.

    Not defending the old logo-- it needed an update.
     
  12. GeeDeeEmm

    GeeDeeEmm Well-Known Member

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    I like it. I just hope that they make it smaller than the current logo.

    GeeDeeEmm
     
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  13. jtpaistegeist

    jtpaistegeist Very well Known Member

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    I like it. Nice change and looking forward to trying out some new AAX's.
     
  14. dtk

    dtk DFO Master

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    I don't know if this holds but when my dad had a pharmacy...if they re arranged the store floor...the following month would see a large uptick in sales even if no new inventory was introduced. Sabian's got us talking about them...so...maybe its doing what they want.
     
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  15. MaskingApathy

    MaskingApathy Well-Known Member

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  16. larold

    larold Well-Known Member

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    Rebranding's been a popular fad for businesses and institutions recently. The place I work rebranded and got a new logo a couple of years ago. Didn't change anything.
     
  17. larold

    larold Well-Known Member

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    The new Sabian logo looks like a less Ralph Steadman-ish version of the Buzin cymbals logo.
     
  18. sksmith-1

    sksmith-1 Well-Known Member

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    They're trying to be hip and edgy.
    The link MaskingApathy provided says it all. They promise to make cymbals that are unique "AF" and not ask for permission!
    Whoa!!!! That's cool!!!
    Good luck to them. I assume they are #3 in the cymbal world and are trying to change their image.
    Steve
     
  19. MaskingApathy

    MaskingApathy Well-Known Member

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    There's nothing wrong with that. I like that they're trying to innovate and evolve, which I don't feel like Zildjian has been doing a good job of lately. The video demos of the new models sound good too.
     
  20. Neal Pert

    Neal Pert Very well Known Member

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    OMG, the more I see the worse it gets.
     
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