New for Sonor 2021

[Markkuliini]

Was expecting a Klaus or A Gunther to tell me about Sonor 2021

Which they did after the beginning of the video.

 

[Markkuliini]

There's a reason you don't do one shot, walking and talking, not ideal lighting, product videos.

I know what your mean, there are risks in this approach.
But I absolutely loved this video, I felt that I could connect with the speakers better, since it was not chopped up with edits. Felt really genuine and I loved how you could see the factory at the same time.
As a product video, I would give this video a 10 out of 10, it made me feel something as opposed those super polished ones that look like Hollywood-trailers with tricks and glossy "production value". I mean, just the plaing fact that those guys could deliver their lines, each in one take was showing me talent and dedication.

Edit: ha, found one edit there. It was really well hidden. Great work.

 

[dustjacket]

The virus has tainted everything but this is exactly how a promo video should be done during this period. What a nice shot leaving the factory and overlooking the trees and hills.

 

[Trilock_Gurtu]

I know what your mean, there are risks in this approach.
But I absolutely loved this video, I felt that I could connect with the speakers better, since it was not chopped up with edits. Felt really genuine and I loved how you could see the factory at the same time.
As a product video, I would give this video a 10 out of 10, it made me feel something as opposed those super polished ones that look like Hollywood-trailers with tricks and glossy "production value". I mean, just the plaing fact that those guys could deliver their lines, each in one take was showing me talent and dedication.

Edit: ha, found one edit there. It was really well hidden. Great work.

Whoever thought this up saw 1917 too many times.

This is about products, I'm not overly worried about "connecting" with the presenters. This is about business, not artistic merit or being impressed by someone walking and talking at the same time (btw, they're reading off a moving TelePrompter when they look down).

I want to see close up, well lite, views of the new products. The people giving information are there to serve the products, nothing more. Just get to the point, give bullet points, give us drum-porn views of your goods. If a video is done well, it won't be chopped up with edits.

There are lots of videos on Youtube showing the Sonor factory. Again, the focus here - properly highlighting new products. Artist types are so easy to impress lmao...explains Apple's overt success.

 

[Trilock_Gurtu]

I'd call that reason: 2020.

I'm thinking the video was more inspired by 1917.

 

[Houndog]

I found myself wanting closer views ...

 

[bellbrass]

I know what your mean, there are risks in this approach.
But I absolutely loved this video, I felt that I could connect with the speakers better, since it was not chopped up with edits. Felt really genuine and I loved how you could see the factory at the same time.
As a product video, I would give this video a 10 out of 10, it made me feel something as opposed those super polished ones that look like Hollywood-trailers with tricks and glossy "production value". I mean, just the plaing fact that those guys could deliver their lines, each in one take was showing me talent and dedication.

Edit: ha, found one edit there. It was really well hidden. Great work.

Yes, I agree - in fact, I think it was a fantastic video, considering it was a "new product reveal." Most manufacturers spend a fraction of the time and effort introducing a few new finishes and sizes. Some even rely on an exhausted sales rep doing a hastily-made video on the noisy NAMM floor, and that's it - poor lighting, poor sound, and glancing shots at the new merchandise. Not Sonor, though - they practically made a movie. I wonder if we will see other major drum manufacturers follow suit and do a factory video....I bet they're all scrambling right now.

 

[Markkuliini]

Whoever thought this up saw 1917 too many times.

This is about products, I'm not overly worried about "connecting" with the presenters. This is about business, not artistic merit or being impressed by someone walking and talking at the same time (btw, they're reading off a moving TelePrompter when they look down).

I want to see close up, well lite, views of the new products. The people giving information are there to serve the products, nothing more. Just get to the point, give bullet points, give us drum-porn views of your goods. If a video is done well, it won't be chopped up with edits.

There are lots of videos on Youtube showing the Sonor factory. Again, the focus here - properly highlighting new products. Artist types are so easy to impress lmao...explains Apple's overt success.

So many assumptions here. Like that this will be the only video about these products.

Let's just agree to disagree about this. I loved it. You didn't. That's it, onwards.

 

[jaymandude]

Ahhhh. If only the vintage series didn’t have gull wing spurs.

 

[zenghost]

The Sonor website indicates the silver glitter finish will be a Delmar wrap - nothing wrong with that if you're not averse to wraps. Lacquer would have been cool, but the process and time required to do a glossy lacquer finish would be out of line for where the Vintage Series sits price-wise.

Sonor Vintage Series updates


I have found a lot to like about the Vintage Series in general as Sonor has done a lot right with the line in my opinion. More recently I had been put off by the lack of wood finishes in the line, which I found more desirable for sight and sound. The original natural beech was killer in my opinion, but they seemed to drop it soon after making the tom holder bracket available on bass drums. The new rosewood option is a most welcome addition, and probably an attention-getter for many. I know Sonor's rosewood is an Alpi engineered-wood finish, but that will allow for greater consistency for add-ons etc.

I liked the video and appreciate Sonor's efforts in producing it. I don't expect it to be the ultimate authoritative source for information on any of these new products, but instead a unique and engaging way to communicate some exciting developments for Sonor.

 

[bellbrass]

The only thing I don't like about the Vintage Series - and it's a big thing - is the fact that they use roundover edges. I know it's period-correct, but I like sharper edges.

 

[NobleCooleyNut]

The only thing I don't like about the Vintage Series - and it's a big thing - is the fact that they use roundover edges. I know it's period-correct, but I like sharper edges.

I had misgivings too until I played one and owned one for awhile . The shells are so thin that the roundover still has a very small amount of shell touching the head . They can be as articulate as any drum . They are not muddy or flat sounding .

 

[zenghost]

The only thing I don't like about the Vintage Series - and it's a big thing - is the fact that they use roundover edges. I know it's period-correct, but I like sharper edges.

I think Rick is spot-on. I get what you're saying though obviously the edges are an absolutely critical element to why those drums sound the way they do - very "woody" tone (for lack of a better term) in my experience - the hoops may also contribute in a more subtle way. The medium-beech Sonor shell is fantastic base for either edge though.

Maybe some people want the Vintage Series aesthetic, but not the sound and some the other way around. I am surprised Sonor has not offered the Vintage bearing edge in the SQ2 line by now. I think many would entertain that option if only on the batter side of some sizes.

 

[Radio King]

I also find it interesting that they've added a bass drum mounted cymbal holder for the Vintages, and especially that it can be retrofitted on existing bass drums. I might be tempted to grab one or two of those when they become available, especially since I've already added bass drum tom mounts to my 20" and 22".

 

[bellbrass]

I had misgivings too until I played one and owned one for awhile . The shells are so thin that the roundover still has a very small amount of shell touching the head . They can be as articulate as any drum . They are not muddy or flat sounding .

Thanks for your perspective. All of the videos I've seen with those drums, regardless of the level of sound quality, revela a sound I'm just not into - to me, they sound kind of like old Gretsch drums, or woody and muted. Nothing wrong with that at all - indeed, that is exactly the type of sound many vintage enthusiasts are after. I like sustain and body, though. The Sonor Vintage Series drums seem to have a short note to my ears. Maybe it's not the edges, but the hoops, etc...but it is what it is.

 

[bellbrass]

I think Rick is spot-on. I get what you're saying though obviously the edges are an absolutely critical element to why those drums sound the way they do - very "woody" tone (for lack of a better term) in my experience - the hoops may also contribute in a more subtle way. The medium-beech Sonor shell is fantastic base for either edge though.

Maybe some people want the Vintage Series aesthetic, but not the sound and some the other way around. I am surprised Sonor has not offered the Vintage bearing edge in the SQ2 line by now. I think many would entertain that option if only on the batter side of some sizes.

Yes, I agree...and I've found that I'm not a big fan of the "baseball bat" edge, although many drummers go for that sound.

 

[Rhyma Hop]

Thanks for your perspective. All of the videos I've seen with those drums, regardless of the level of sound quality, revela a sound I'm just not into

I hear you ..... The FAR majority of the vids DO NOT do them justice.. and the exact same for the SQ2..

This below is the only Vintage Series vid where I can tell more of what the shells are really about..... and keep in mind.. they have MOUNTS on the shell.. I would take it further as an owner.. with RIMS.. but that's just me.

 

[ScottGunshore]

LOVE that rosewood on the Vintage Series. Will they be priced the same as the wrapped finishes? I didn’t pay attention to pricing when Vintage first rolled out with the natural and onyx wood finishes a few years ago. I might have to pull the trigger on Vintage Series. I love the Prolites I bought last year and like what Sonor has done over the past decade. I finally got what Sonor hype is about. Seems like they are booming in the US with Steve Maxwell diving in big time.

 

[unicorncop]

Satin gold sq1 **TAKE MY MONEY

 

[bellbrass]

I hear you ..... The FAR majority of the vids DO NOT do them justice.. and the exact same for the SQ2..

This below is the only Vintage Series vid where I can tell more of what the shells are really about..... and keep in mind.. they have MOUNTS on the shell.. I would take it further as an owner.. with RIMS.. but that's just me.

Yes, that was a lot better, as far as giving some indication of how the toms sound. I assume those shells are also undersized, like all of Sonor's German shells?