Sabian rebrand

1up2dn

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not a fan of the new logo, but i get why they're doing it....however I do like the new aax with the dense hammering....like a machine hammered HHX??....can't wait to here them
 

OldeEnglishD

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What is the point? If they want to attract a younger crowd they can do a different series/brand but don't make the main line look hideous.
 

Johnny D

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I'm at NAMM and just read the press release in the UpBeat Daily. It was the first time I saw the new logo and as someone who was a fierce competitor of Sabian's for 24 years, I actually like the new logo. It's a huge improvement over the old logo. It's smaller and less busy. Not a fan of the new branding, though... It looks forced and contrived like some of the older branding of my former company. My guess is they'll continue to tweak the new branding. But I give them a thumbs up on the logo.
 

gutenberg

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I'm at NAMM and just read the press release in the UpBeat Daily. It was the first time I saw the new logo and as someone who was a fierce competitor of Sabian's for 24 years, I actually like the new logo. It's a huge improvement over the old logo. It's smaller and less busy. Not a fan of the new branding, though... It looks forced and contrived like some of the older branding of my former company. My guess is they'll continue to tweak the new branding. But I give them a thumbs up on the logo.
Seems to me the rebrand is all geared towards a particular market segment. For my tastes, it's too "thrashy". But as long as it's on the bottom only and I don't have to look at it while I'm playing, I'm ok with it. ;-)
 

ThomFloor

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Does a logo affect the sound of cymbals? No. All's well then.
I like the new logo but saw no reason to change. At some level logo's are art, subject to varying tastes..
Now we'll have an evolutionary history of Sabian logos, like we did for Paiste inks, and Zildjian stamps.
 

JDA

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now in thin , medium and heavy that's some simplification which is a welcome thing I don't know how it's applied just yet but got to stay ahead or fall behind I think they know what they're doing
 

Neal Pert

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They can have most of the past. We'll take the 90s skater aesthetic combined with the ol' Nazi SS "S" shape for our first letter.

Do we really want to imply that most people don't like our cymbals? Yeah, let's go with that.

Not defending the old logo-- it needed an update.
 

jtpaistegeist

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I like it. Nice change and looking forward to trying out some new AAX's.
 

dtk

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I don't know if this holds but when my dad had a pharmacy...if they re arranged the store floor...the following month would see a large uptick in sales even if no new inventory was introduced. Sabian's got us talking about them...so...maybe its doing what they want.
 

larold

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Rebranding's been a popular fad for businesses and institutions recently. The place I work rebranded and got a new logo a couple of years ago. Didn't change anything.
 

larold

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The new Sabian logo looks like a less Ralph Steadman-ish version of the Buzin cymbals logo.
 

sksmith-1

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They're trying to be hip and edgy.
The link MaskingApathy provided says it all. They promise to make cymbals that are unique "AF" and not ask for permission!
Whoa!!!! That's cool!!!
Good luck to them. I assume they are #3 in the cymbal world and are trying to change their image.
Steve
 

MaskingApathy

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They're trying to be hip and edgy.
The link MaskingApathy provided says it all. They promise to make cymbals that are unique "AF" and not ask for permission!
Whoa!!!! That's cool!!!
Good luck to them. I assume they are #3 in the cymbal world and are trying to change their image.
Steve
There's nothing wrong with that. I like that they're trying to innovate and evolve, which I don't feel like Zildjian has been doing a good job of lately. The video demos of the new models sound good too.
 

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