- Oct 3, 2006
- Reaction score
Seems to me the rebrand is all geared towards a particular market segment. For my tastes, it's too "thrashy". But as long as it's on the bottom only and I don't have to look at it while I'm playing, I'm ok with it.I'm at NAMM and just read the press release in the UpBeat Daily. It was the first time I saw the new logo and as someone who was a fierce competitor of Sabian's for 24 years, I actually like the new logo. It's a huge improvement over the old logo. It's smaller and less busy. Not a fan of the new branding, though... It looks forced and contrived like some of the older branding of my former company. My guess is they'll continue to tweak the new branding. But I give them a thumbs up on the logo.
There's nothing wrong with that. I like that they're trying to innovate and evolve, which I don't feel like Zildjian has been doing a good job of lately. The video demos of the new models sound good too.They're trying to be hip and edgy.
The link MaskingApathy provided says it all. They promise to make cymbals that are unique "AF" and not ask for permission!
Whoa!!!! That's cool!!!
Good luck to them. I assume they are #3 in the cymbal world and are trying to change their image.