Toontrack are the market leader. I'm sure their sales figures tell them what people buy and don't buy.I'm sure their marketing guys tell them where to spend their time....but innovators make new markets, not market surveys.
My partner and I have proposed projects to them multiple times. I think other producer/drummers have too.
Knowing them personally, they follow their own minds when doing projects, or listen to friends and people they've worked with before. If something sounds fun and interesting, they'll probably agree to 'spend their time' making it happen.
Market surveys have zero influence on them.