Those shades of blue and olive seem very "current" from what I know of the late 60s and early 70s, based on photos and TV/movies showing home decor, clothing, and car colors. Wouldn't you agree?I always tbought that olive was an odd color choice. Must have been a color that WFL I or II favored.
Why not pink and yellow?
Those shades of blue and olive seem very "current" from what I know of the late 60s and early 70s, based on photos and TV/movies showing home decor, clothing, and car colors. Wouldn't you agree?
Well just to add a bit of "color" to the conversation.. Long before I was aware of what a "Ludwig" was when I was in 1st-4th grade or so (early -mid 70s) each year we had a set of reading textbooks and workbooks and related posters for the walls etc.. and all the theme of all those books had the "groovy" colors and font styles & layouts just like the Ludwig brochure above. I thought of that as soon as I saw David Hunter's post.
So I guess the B&O badge and associated ephemera were just part of the times in the graphic design world and culture
Later, in school we had a 60s Keystone Badge Ludwig Club Date (complete with Ludwig "db" heads) and then we had B&O badged snares. I remember thinking, "OK, well these snare drums are newer, this badge must be the newer Ludwig logo."... I don't think I gave it much thought either way after that...
I am of the same feeling. I started playing in 1982 when I was 11 and all my heros, including my teacher played B/O Ludwig drums. I loved the way it looked and I so lusted after a set. In a twist of fate, my first set (which I still own) is a Gretsch SSB set from 1975 that I got used in 1983. It came with a supra but the drum is from 1966 so it has the keystone badge. At 12 years of age, I had never heard of a keystone badge but loved the drum nonetheless as it was at least a Ludwig. Obviously as I got older, I learned about the history of Ludwig drums and these day, I love both badges equally. If I had to choose I would probably pick keystone as it is more classy but I do love a B/O badge set.I come from the opposite end: when I started playing in the early '70s, many of my heroes were playing Ludwig, and the B/O badge was all I knew. I thought it was the epitome of cool, as was the modern-looking italicized logo on the bass drum heads. When they switched back to the Keystone in the early '80s, I didn't care for it at first. Of course, the early Monroe badges were rather flat and boring looking, as opposed to the smaller, embossed badges from the past.
Gives real meaning to "Hollywood Squares"I was 18 in 1970, 6 years into drum ownership and I hated Ludwig's logo change and the blue/olive badge. I thought it looked like the company was turning its back on its rich heritage and that it made the company look like it was trying way too hard to be hip and groovy — myself and most of the drummers I knew saw through that. I mean, all you had to do was open up Ludwig's 1971 catalog and take a look at the people running the company to see that they were anything but "hip and groovy" — they were just a bunch of middle-aged businessmen; nothing that an 18-year old musician could relate to.
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When I ordered my Legacy Maple drums in 2013 I made sure to specify that they all wore the small Keystone badge; not that thick brass keystone thing and definitely not the blue/olive badge. I also specified the Elite (Pearl-style) spurs (my previous two Ludwig kits had their curved spurs and I knew the Elites worked WAY better at holding the drum in position). And when I changed drumheads I bought Ludwig script-logo decals for them. After all, hip (like beauty) is in the eye of the beholder.