There is no issue with competing with a 'sea of music'. The issue is the file sharing that is a constant threat. In a recent UK parliamentary inquiry the tech companies were asked why they couldn't charge more and then pass on more money to artists, they cited the threat from piracy. They admitted that streaming fees had to be super low to stop people from just choosing illegally free. Music is a broken market, it isn't a functioning capitalist system. It is a system that is priced in competition with illegally free.We wished for a way to get our music to the masses without needing record companies and we got it, albeit with the issue of now being inundated with a sea of record company-less music (which isn't necessarily a bad thing but it isn't easy to get noticed amongst a crap ton of now available songs).